“No mind is much employed upon the present: recollection and anticipation fill up almost all our moments.”
– Samuel Johnson
I’m sure many of you are like me and love to watch the trailers on the big screen before the start of a movie. The lights dim, the popcorn is still hot, and then bright green splashes across the screen. The trailers begin. It could be the first of many, which, for me, is a great thing but I’m guessing there are those who do not find this enjoyable. To you, I say more for me.
Trailers are more fun than the actual movie, a lot of times. Maybe it’s the excitement of something new – discovering your favorite actor is in a new movie or seeing for the first time the images of a movie you have been waiting to be released. Perhaps it’s our short attention spans being satisfied by a quick and dirty recap of a longer piece of work. I believe the deliciousness of a good trailer comes from the act of anticipation.
Anticipation can be a good or a bad thing. When it is good, it can make you smile uncontrollably. When it is bad, as in stage fright, it can make you anxious.
When the last Harry Potter book was released, I waited one month before reading it. (I worked in a bookstore at the time, so you can imagine that was a bit strange.) It wasn’t that I was purposely withholding; rather, I enjoyed anticipating it more than actually reading it, and I wanted that feeling to last just a little bit longer. When I am sitting in that seat at the movie theater and the first trailer begins, it’s an electric feeling. I feel tingly. I feel like I’m truly at an event. It doesn’t matter what the movie is about, because when I am watching its trailer, there is still hope that this will be the best movie ever. Anticipation is electric. Barney says it best: Anticipation is legen – wait for it – dary!
Do you like trailers? Seen a good one lately?
 Image from MPAA
 Becca Stadtlander